Privacy policy

MAPLE BROTHERS CO. | PRIVACY POLICY

This policy describes how Maple Brothers Co. collects, uses, and shares your personal information.

Effective Date: March 14, 2026 | Last Updated: March 14, 2026

QUICK SUMMARY: We collect information you give us when you buy or subscribe, browse our site, or sign up for emails. We use it to fulfil orders, send marketing (with your consent), and improve our site. We share it with service providers like Shopify, Recharge, Klaviyo, and advertising platforms. You can opt out of marketing and request deletion of your data at any time.

We do not sell your personal information to data brokers.

1. Who We Are

This Privacy Policy applies to the website www.themaplebrothers.com and all related services (collectively, the "Site") operated by Maple Brothers Co., a Delaware corporation ("Maple Brothers," "we," "us," or "our").

Contact Information:

Maple Brothers Co., 105 Depot Street, Unit 118, Stowe, VT 05672
Email: info@themaplebrothers.com
Phone: +1 (802) 999-7057

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us using the information above.

2. Information We Collect

Information You Provide Directly

We collect information you provide when you:

Place an order: name, email address, shipping address, billing address, phone number, and payment information (processed securely by Shopify Payments — we do not store full card numbers).
Create an account: email address and password.
Subscribe to a recurring order via Recharge: subscription preferences, order frequency, and payment details.
Sign up for our email newsletter: email address and, optionally, your name.
Contact us: name, email address, and any information you include in your message.
Submit a product review or testimonial: name, content of your review, and any photos you choose to share.

Information Collected Automatically

When you visit our Site, we and our third-party service providers automatically collect certain information, including:

Device and browser information: IP address, browser type and version, operating system, device identifiers.
Usage data: pages viewed, time spent on pages, links clicked, referring URLs, and other browsing behavior.
Transaction data: products viewed, added to cart, and purchased.
Cookie and tracking data: see Section 5 (Cookies and Tracking Technologies) for full details.

Information from Third Parties

We may receive information about you from third-party services, including:

Advertising platforms (Meta, Google, TikTok): aggregated and pseudonymous audience data used to measure and optimize ad performance.
Shopify: order and customer account data processed through the Shopify platform.

3. How We Use Your Information

We use the information we collect for the following purposes:

Order fulfilment: processing and shipping your orders, managing subscription orders via Recharge, and communicating with you about your purchases.
Account management: creating and managing your customer account.
Marketing communications: sending you promotional emails, product updates, and offers via Klaviyo — only where you have opted in or where permitted by applicable law. You can opt out at any time.
Advertising and retargeting: serving targeted advertisements to you on platforms including Meta (Facebook/Instagram), Google, and TikTok based on your browsing and purchase behavior.
Analytics and site improvement: understanding how visitors use our Site, identifying technical issues, and improving our products, content, and user experience using Google Analytics (GA4).
Fraud prevention and security: detecting and preventing fraudulent transactions and other illegal activity.
Legal compliance: complying with applicable laws, regulations, and legal processes.
Customer support: responding to your inquiries, resolving disputes, and troubleshooting issues.

4. How We Share Your Information

We do not sell your personal information to data brokers or third parties for their own marketing purposes. We share your information only in the following circumstances:

Service Providers

We share your information with third-party service providers who perform services on our behalf. These providers are contractually obligated to use your data only for the purposes we specify and to maintain appropriate security measures.

Service Provider	Purpose	Data Shared
Shopify	E-commerce platform, checkout, payments, customer accounts	Name, address, email, order data, payment info
Recharge	Subscription management and recurring billing	Name, address, email, subscription and payment data
Klaviyo	Email marketing and automation	Name, email, purchase history, browsing behavior
Meta (Facebook/Instagram)	Advertising, retargeting, conversion tracking	Email (hashed), browsing/purchase events via Pixel
Google (GA4 + Ads)	Analytics, advertising, retargeting	Browsing behavior, purchase events, IP address
TikTok	Advertising and retargeting	Browsing/purchase events via TikTok Pixel
ShipHero	Order fulfilment and inventory management	Name, shipping address, order details
QuickBooks Online	Accounting and financial records	Transaction amounts, order references

Advertising Platforms — Important Disclosure

We share certain data with Meta, Google, and TikTok through advertising pixels and APIs installed on our Site. This sharing may constitute a "sale" or "sharing" of personal information under California law (CCPA) and similar state privacy laws. You have the right to opt out of this sharing. See Section 8 (Your Privacy Rights) for how to exercise this right.

Business Transfers

If Maple Brothers Co. is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

5. Cookies and Tracking Technologies

What We Use

Our Site uses the following types of cookies and tracking technologies:

Essential cookies: required for the Site to function, including shopping cart functionality, account login sessions, and checkout processes. These cannot be disabled without breaking the Site.
Analytics cookies: Google Analytics (GA4) uses cookies to collect anonymized data about how visitors use our Site, including pages viewed and time spent. This helps us understand and improve the Site.
Marketing and advertising cookies: Meta Pixel, TikTok Pixel, and Google Ads tags collect data about your browsing and purchase behavior to enable targeted advertising and retargeting on those platforms.
Personalization cookies: used to remember your preferences (such as saved cart items and recently viewed products).

Your Cookie Choices

You can control cookies through:

Our cookie consent banner: when you first visit the Site, you will be presented with a cookie consent banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time.
Global Privacy Control (GPC): we honor GPC signals. If your browser is configured to send a GPC opt-out signal, we will treat this as a request to opt out of the sale and sharing of your personal information via tracking technologies.
Browser settings: most browsers allow you to block or delete cookies through their settings. Note that blocking essential cookies may affect Site functionality.
Platform opt-outs: you can opt out of targeted advertising directly through Meta (facebook.com/adpreferences), Google (myaccount.google.com/data-and-privacy), and TikTok (tiktok.com/legal/privacy-policy).
Digital Advertising Alliance: visit optout.aboutads.info to opt out of interest-based advertising from participating companies.

6. Children's Privacy

IMPORTANT: Maple Brothers Co. does not collect personal information from children under 13.

Our Kids Clubhouse page is for entertainment only. No data is collected from visitors to that page.

Maple Brothers Co. operates a Kids Clubhouse section on our website that provides entertainment content for children, including games and activity ideas. This section is designed for children to enjoy with parental supervision.

We do not knowingly collect, solicit, or maintain personal information from children under the age of 13 through any part of our Site, including the Kids Clubhouse. The Kids Clubhouse does not contain any forms, photo upload features, or mechanisms for collecting personal information from children.

Standard analytics and cookies that operate site-wide (see Section 5) may technically collect non-personally-identifiable browsing data from all visitors including children. We have configured our analytics tools to anonymize IP addresses and limit data collection to the minimum necessary for site operation.

If you are a parent or guardian and believe that your child under 13 has provided us with personal information without your consent, please contact us immediately at info@themaplebrothers.com. We will take prompt steps to delete such information from our records.

Users between 13 and 18 years of age may use our Site only with the involvement and consent of a parent or guardian. We encourage parents and guardians to monitor their children's online activity.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required by law. Specifically:

Order and transaction data: retained for 7 years to comply with tax and accounting obligations.
Customer account data: retained for the duration of your account plus 2 years after account closure or last activity.
Email marketing data: retained until you unsubscribe or request deletion.
Analytics data: Google Analytics data is retained for 14 months per our GA4 configuration.
Subscription data: retained in Recharge for the duration of your subscription plus 2 years.

When data is no longer needed, we delete or anonymize it in accordance with our data retention schedule.

8. Your Privacy Rights

Rights Available to All Users

Regardless of your location, you have the right to:

Opt out of marketing emails at any time by clicking the unsubscribe link in any email or contacting us at info@themaplebrothers.com.
Request access to the personal information we hold about you.
Request correction of inaccurate personal information.
Request deletion of your personal information, subject to legal retention requirements.

California Residents — CCPA/CPRA Rights

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

Right to Know: you may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, our business purpose for collecting it, and the categories of third parties with whom we share it.
Right to Delete: you may request deletion of your personal information, subject to certain exceptions.
Right to Correct: you may request correction of inaccurate personal information we hold about you.
Right to Opt Out of Sale/Sharing: you have the right to opt out of the sale or sharing of your personal information. We share data with advertising platforms (Meta, Google, TikTok) which may constitute "sharing" under CCPA. To opt out, click the "Do Not Sell or Share My Personal Information" link in our website footer, or contact us directly.
Right to Limit Use of Sensitive Personal Information: we do not collect sensitive personal information as defined under CPRA beyond what is necessary to process your orders.
Right to Non-Discrimination: we will not discriminate against you for exercising your privacy rights.

To submit a CCPA request, contact us at info@themaplebrothers.com with the subject line "CCPA Privacy Request" or call us at +1 (802) 999-7057. We will respond within 45 days. We may need to verify your identity before processing your request.

Other State Privacy Rights

Residents of Colorado, Connecticut, Virginia, Texas, and other states with comprehensive privacy laws may have similar rights to those described above. We will honor verifiable privacy requests from residents of any US state with applicable privacy legislation. Contact us at info@themaplebrothers.com to submit a request.

Vermont Residents

Vermont residents have privacy rights under the Vermont Data Privacy Act (VDPA). If you are a Vermont resident, you may exercise your rights to access, correct, delete, and opt out of the sale of your personal data by contacting us at info@themaplebrothers.com.

European and UK Visitors

Our Site is not directed at residents of the European Union or United Kingdom, and we do not actively market to EU or UK consumers. If you are located in the EU or UK and visit our Site, your data will be processed in accordance with applicable law. Contact us at info@themaplebrothers.com for any data subject requests under GDPR or UK GDPR.

9. Do Not Sell or Share My Personal Information

As described in Section 4 and Section 5, we share certain browsing and purchase data with advertising platforms (Meta, Google, TikTok) through tracking pixels. This may constitute a "sale" or "sharing" of personal information under CCPA and similar laws.

To opt out of this sale or sharing:

Click the "Do Not Sell or Share My Personal Information" link in the footer of our website.
Enable Global Privacy Control (GPC) in your browser — we will automatically honor this signal.
Email us at info@themaplebrothers.com with the subject line "Opt Out of Data Sharing."

Once you opt out, we will stop sharing your personal information with advertising platforms for targeted advertising purposes. Note that opting out does not affect data sharing with service providers necessary to operate our Site and fulfil your orders.

10. Data Security

We implement reasonable and appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

SSL/TLS encryption for all data transmitted between your browser and our Site.
Secure payment processing through Shopify Payments — we do not store full credit card numbers on our servers.
Access controls limiting employee access to personal information to those with a legitimate business need.
Regular review of our data collection, storage, and processing practices.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

11. Third-Party Links

Our Site may contain links to third-party websites, including our social media pages (Instagram, TikTok, Facebook) and partner sites. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where required by law, notify you by email or through a prominent notice on our Site.

Your continued use of the Site after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: info@themaplebrothers.com (subject: "Privacy Request")
Phone: +1 (802) 999-7057 (Monday–Friday, 9am–5pm ET)
Mail: Maple Brothers Co., 105 Depot Street, Unit 118, Stowe, VT 05672
Website: www.themaplebrothers.com/pages/contact

We will respond to all privacy-related inquiries within 45 days.